Stina Nilsson meets Holtab & Friends in Tingsryd
Stina Nilsson is one of Sweden’s most accomplished skiers, with five Olympic medals, seven World Championship medals – and most recently, victory in the 2025 Vasaloppet. Now, she begins a new chapter together with Holtab.
In the new film series Holtab & Friends, we follow Stina as she visits Holtab and some of our partners. Over the course of a few intense days, she meets people who – just like herself – have dared to follow their passion and take bold steps in new directions.
“This collaboration is about highlighting what’s human – courage and curiosity – values that both Stina and Holtab stand for. We are very proud to share these encounters from Tingsryd,” says Michael Fohlin, CEO of Holtab.
Four episodes – four perspectives:
Episode 1: On the way to something new – Stina meets Holtab’s CEO Michael Fohlin in a conversation about courage and changing paths.
Episode 2: Stina meets Tingsryd United in a conversation about team spirit and the importance of sports for children and young people (to be released later this autumn).
Episode 3: Stina meets students at the Academy of Music and Business – an episode about dreams and drive (to be released later this autumn).
Episode 4: Reflection and context – Stina shares her impressions from her days with Holtab & Friends in Tingsryd – and tries the classic shrimp sandwich at Börjes (to be released later this autumn).
Concept for engagement and partnerships
Holtab & Friends is Holtab’s overarching concept for community engagement and partnerships – both locally and globally. With Holtab & Friends, we want to highlight the power of human encounters, and how collaborations can contribute to sustainable development and community.
“We believe in long-term partnerships that make a difference – whether it’s developing energy solutions together with our customers, supporting youth sports in Tingsryd, or driving projects in Nepal. Holtab & Friends is our way of bringing this commitment together under one flag,” says Michael Fohlin.
Watch the film series
The episodes in the Holtab & Friends series will be released throughout autumn 2025 – starting August 27.
