Holtab strengthens its presence in Finland – Johanna Hanhineva joins
Holtab has been active in Finland for many years. Since January, Johanna Hanhineva has joined the company as Strategic account manager, strengthening Holtab’s local presence in the Finnish market.
“It feels great to help our customers find long-term power solutions,” she says.
Johanna is based in Jakobstad (Pietarsaari) on Finland’s west coast. She speaks Swedish, Finnish and English, and has extensive experience in sales within the power industry. Over the years, she has worked closely with both grid companies and industrial customers and is well familiar with the market, customer requirements and the competitive landscape.
“It’s a tough market with strong competition. That makes it even more important to be clear about what you stand for. Holtab competes through quality, technical expertise and a high level of service – something I really appreciate,” she says.
She emphasises that technical specifications often play a decisive role in Finland.
“Customers are knowledgeable and detail oriented. For me, it’s important that they feel confident in our solutions – that we understand our products in depth and deliver on our promises.”
For some time, Holtab’s customers in Finland have been in contact directly with the company in Sweden. With Johanna now in place, the local presence is strengthened, and customers will benefit from closer and more personal contact.
“There’s a very positive perception of Holtab. We have strong products and I see great opportunities to further develop our position in the Finnish market.”
Going forward, Johanna is excited to meet customers across Finland and taking part in several Finnish industry trade fairs.
“For me, this job is very much about relationships. Being close to customers and building long-term partnerships is how we create trust.”
Contact
Johanna Hanhineva
Finland
