Since 2018, Holtab has had a close and long-term partnership with swedish elite athlete Stina Nilsson. We’ve followed her journey from cross-country skiing to biathlon – and now to long-distance racing. We’re proud to be part of Stina’s journey – and grateful that she wants to be part of ours. Here you can explore some of our shared projects, encounters, and stories.
After winning the 2025 Vasaloppet, Stina Nilsson is back at Holtab in Tingsryd. This time, she’s taking the time to meet not only us but also some of our friends and partners. Explore the films below.
What is it like to step into a brand-new role – or even change career path entirely? In this episode, Stina Nilsson talks with Holtab’s new CEO Michael Fohlin and electrician Julia Bång. It’s a conversation about courage, curiosity, and the challenge of starting something new.
What does being part of a team mean for kids and teenagers growing up in a small town? In this episode of Holtab & Friends, Stina Nilsson meets young players from Tingsryd United and their coach, Anna Lorentzon. Together, they explore the joy of movement, the power of belonging, and why sport is about so much more than the game itself.
What’s it like to leave home and move across the country to follow your passion? In this episode of Holtab & Friends, Stina Nilsson visits Academy X Music and Business (AMB) in Tingsryd, where she meets students who’ve taken the leap and gone all in on music.
After meeting Holtab & Friends – at Holtab, on the football field, and through shared dreams of music – Stina takes a moment to reflect. How do these encounters remind her of her own journey? What will she bring back home with her? And of course, Stina couldn’t leave without trying the classic shrimp sandwich at Börjes.
Through Holtab & Friends, we highlight the power of human connections – and how collaborations can drive sustainable development and community. We believe in long-term partnerships, whether it’s developing energy solutions with our customers, supporting youth sports in Tingsryd, or running projects in Nepal.
Here you’ll find a collection of stories and films that capture our journey together with Stina Nilsson.
Stina Nilsson is one of Sweden’s most accomplished skiers, with five Olympic medals, seven World Championship medals – and most recently, victory in the 2025 Vasaloppet. Now, she begins a new chapter together with Holtab.
Hello Anders, what would you say is the best thing about working with ski star Stina Nilsson?
– She inspires us to be bolder.
